Industry benchmark
The first weeks after launch are when Google recrawls and re-evaluates, so this is when monitoring matters most.
A website migration is any change large enough to affect how search engines crawl, index, and rank your site: a redesign, a move to a new CMS or platform, a new domain, a change to your URL structure, or a shift to a new JavaScript framework. Website migration SEO is the work that carries your rankings, traffic, and revenue safely through that change instead of leaving it to chance.
The danger is that developers own the build and marketers own the traffic, but no one owns the search signals in between. Rankings live in your URLs, redirects, internal links, metadata, and page structure, and a migration touches all of them at once. We sit in that gap: we tell your developers exactly which URLs, redirects, and signals matter most, verify it on staging before launch, and watch the data closely after go-live so problems get caught in days, not months.
Changing domains affects backlinks, branded search, and indexation. We map every URL, preserve link equity, and set redirects so Google carries your authority across.
Moving between WordPress, Shopify, Webflow, or a custom stack changes templates, URLs, and crawl behavior. We handle content mapping, template QA, and technical checks.
A redesign can quietly strip the signals that made pages rank. We compare old and new on staging and preserve the content, links, and structure that already work.
New URL patterns break the links Google already trusts. We build a complete redirect map, update internal links, and check canonicals to avoid duplicate and orphan pages.
New hosting can change response times, SSL, and uptime. We test server response, validate SSL, and monitor after launch so crawlability and speed hold up.
Protocol moves and merging multiple sites into one need careful redirect and canonical work. We consolidate signals cleanly so nothing competes with itself.
New frameworks change how Google renders and follows links. We run crawl and rendering tests so key content and links stay discoverable after the switch.
Stores add product, category, and faceted-URL risk. We protect collection and product pages, product schema, and buying-intent rankings through the move.
| Deliverable | What it is | Who uses it |
|---|---|---|
| 1-to-1 redirect map | Every old URL mapped to its exact new URL, ready to implement | Devs |
| Priority URL list | Your ranking, traffic, and revenue pages flagged so they get protected first | SEO & leadership |
| Pre-launch QA report | Staging crawl, redirect validation, metadata and canonical checks | Devs & SEO |
| Analytics & GSC plan | Tracking, property, and sitemap setup so no data is lost at launch | Analytics |
| Launch-day checklist | The exact go-live sequence, so nothing is switched on or off in the wrong order | Dev team |
| Post-launch monitoring | Daily crawl, index, and ranking checks through the recovery window | Everyone |
We crawl the current site, inventory every URL, and benchmark rankings, traffic, and top pages from Search Console and analytics, so we know exactly what has to survive the move.
We build the 1-to-1 redirect map, flag priority URLs, and hand your developers a clear SEO requirements document, so the build protects rankings from the start.
Before launch, we crawl the staging site, validate every redirect, confirm metadata and canonicals are intact, and make sure staging is not indexable. Issues get caught here, not in production.
We run the go-live sequence in the right order: redirects live, staging block removed, new sitemap submitted, tracking verified, so nothing is switched on or off at the wrong moment.
The first weeks decide the outcome. We watch crawl errors, indexation, and rankings daily and fix anything that slips before it turns into a lasting traffic loss.
Replatformed and restructured URLs with no ranking loss, then grew
| Ask them | Weak answer | Rank Titans |
|---|---|---|
| How do you handle redirects? | We redirect old pages to the homepage | A 1-to-1 map, every URL to its exact match |
| Do you test before launch? | We fix issues after go-live | We crawl and QA the full staging site first |
| Who owns the SEO signals? | The dev team handles everything | We own the search side alongside your devs |
| What happens after launch? | Project is done at go-live | Daily monitoring through the recovery window |
| What if rankings drop? | We would take another look | We catch and fix it in days, and can recover prior drops |
How many URLs you have, the type of migration (a redesign is lighter than a domain plus URL change), how much redirect logic is involved, whether we implement or hand tickets to your developers, and how long you need us monitoring after launch. The free audit sets the scope, so the quote is based on your actual move.
We sit in the gap between development and marketing, protecting the search signals that neither side usually owns during a migration.
Every redirect, canonical, and template is validated on staging before launch, so the site goes live clean instead of getting fixed after a drop.
The riskiest window is the weeks after launch. We monitor rankings and indexation daily and fix problems while they are still small.
We can build the new site, host it, and run the SEO, so your migration is not split across three vendors who each blame the others.
Every step, before, during, and after launch.
How to map redirects the right way, and what breaks them.
Keep the signals that make your pages rank.
Move domains and carry your authority across.
Replatform without breaking crawlability.
What to do when a move has already cost you.
