Unlike Google, Amazon's algorithm ranks heavily on sales velocity and conversion, not just keywords and links.
A listing that ranks but does not convert falls back down. Rank and conversion feed each other on Amazon.
This is the most important thing to understand, and the one most agencies gloss over. Google ranks pages to answer questions, weighing content, links, and authority. Amazon ranks products to make sales, weighing relevance and, above all, sales velocity, conversion rate, reviews, and price. On Amazon, backlinks and blog content barely matter. What matters is a keyword-optimized listing that also converts, because every sale tells the A9/A10 algorithm your product deserves to rank higher.
Amazon SEO is the work of winning that flywheel: get found for the right search terms, then convert the traffic so well that Amazon keeps pushing you up. It takes marketplace-specific expertise, not repurposed Google tactics. It is a distinct branch of our broader ecommerce SEO services, and it pairs with, but is separate from, ranking your own store on Google.
We find the exact terms shoppers use on Amazon, high-volume and high-intent, using Amazon-specific tools and competitor analysis, not Google keyword data that does not apply here.
Keyword-rich, conversion-focused titles, bullet points, and product descriptions that rank for your terms and persuade shoppers to buy, the core of Amazon SEO.
We fill the hidden backend keyword fields correctly, no repetition, no wasted characters, so you index for terms you cannot fit in the visible listing.
Optimized main and secondary images, infographics, and A+ (Enhanced Brand) Content that lift click-through and conversion, the signals that drive rank.
Compliant strategies to earn more reviews and improve ratings, since review count and star rating are among the strongest Amazon ranking and conversion signals.
Sponsored Products campaigns that drive the early sales velocity a new or stuck listing needs to break onto page one, then feed the organic ranking flywheel.
We track your keyword rank, Best Sellers Rank, sessions, and conversion, and report in sales, not vanity metrics, so you see exactly what the work returns.
We fix suppressed listings, catalog errors, variation issues, and compliance problems that quietly kill visibility, so nothing blocks your products from ranking.
We audit your listings against Amazon best practices, research the real Amazon search terms in your niche, and benchmark your rank, Best Sellers Rank, and conversion.
We rewrite titles, bullets, and descriptions, fill backend search terms, and fix catalog issues, so your products index and rank for the terms that drive sales.
We improve images, add A+ content, sharpen the offer, and build a review strategy, because a listing that ranks but does not convert will not hold its position.
Where it helps, we use targeted Sponsored Products campaigns to generate the early sales velocity that pushes new or stuck listings onto page one.
We track keyword rank, BSR, and conversion, double down on what is working, and expand across your catalog, reporting in sales, not vanity metrics.
A stuck listing broke onto page one and stayed there
How many listings you need optimized, how competitive your categories are, whether you need A+ content and image work, whether PPC management is included, and whether you want one-time optimization or ongoing management. The free listing audit sets the scope, so the quote is based on your actual catalog.
We optimize for the A9 and A10 algorithm, sales velocity, conversion, reviews, not repurposed Google tactics that do nothing on the marketplace.
Getting found is half the job. We optimize the whole listing to convert, because on Amazon a listing that ranks but does not sell slips right back down.
No fake reviews, no black-hat ranking hacks, nothing that risks your account. We build rankings that survive Amazon's enforcement and algorithm changes.
We report keyword rank, Best Sellers Rank, and units sold from organic, so you always know what the optimization is actually returning.
Yes, and many brands want both. Amazon SEO ranks your products inside Amazon; ranking your own Shopify, WooCommerce, or other store on Google is separate work, covered by our ecommerce SEO services and platform-specific pages like Shopify SEO. The two channels complement each other: Amazon captures marketplace demand, your own store builds a brand and better margins. We can run both.
