A typical profile before and after the first two weeks of optimization.
Google My Business was renamed Google Business Profile in 2021, so GMB optimization and GBP optimization mean the same thing. The work covers every field Google reads: categories, services, products, description, hours, attributes, photos, posts, and reviews. It also covers what Google does not show you, such as competitor edits to your listing, spam profiles ranking above you, and guideline problems that can get a profile suspended.
A claimed profile is not an optimized one. Most listings we audit were set up once, years ago, and never touched again. They rank for a fraction of the searches they could, because Google has little to match against.
Focuses on the profile itself: every field, every photo, every review reply, and the monthly activity that keeps it ranking.
Best for: businesses whose website is in good shape, or who want the fastest map pack win first.
The profile plus citations, location pages, local links, on-site fixes, and grid rank tracking across your service area.
Best for: competitive markets and businesses that serve several cities. See local SEO services.
We check which categories your top map pack competitors use, then set the most accurate primary category and up to nine secondary ones. One wrong primary category can hide you from your main search.
Every service you offer, named the way customers search for it, with a short description. Products with prices and photos where they fit. This is how you show up for specific jobs, not only your category.
All 750 characters used to say what you do, who you serve, and where, in plain language that includes the words customers use. No keyword lists, no links, no promotions Google will reject.
Your real business name with nothing added, the correct address or service area, a phone number that matches your site and listings, and hours that include holidays and special hours.
The attributes customers filter by, such as online estimates, wheelchair access, or veteran-owned, plus service areas set to the cities you actually cover.
Exterior, interior, team, and real job photos that replace blurry customer uploads, plus short videos. Photos of actual work are what make a customer call you over the next listing.
Weekly updates, offers, and events that keep the listing current and give searchers a reason to choose you today. Every post links to a tracked page on your site.
A simple way to ask every customer for a review, plus replies to each one in your voice that mention the service performed. Review count, rating, and recency all move rankings.
We watch for suggested edits that change your hours or category, fake reviews, and spam listings outranking you, and report them to Google before they cost you calls.
Same listing, new name. Most management moved into Google Search and Maps directly.
The messaging feature was removed from profiles. Calls, website clicks, and booking links carry the leads now.
Google stopped accepting new questions and answers on profiles and began removing the section.
Customers ask Google questions about your business, and AI writes the answer from your profile fields, your reviews, and your website.
"Best Plumber Austin 24/7" instead of your real name. It may lift rankings for a while, then a competitor reports it.
Google requires a real location where you meet customers, or a hidden address for service-area businesses.
Service-area businesses that display a home address, or list one they do not staff, are a common suspension trigger.
A second listing for the same location, often left over from a move or an old agency, splits signals and invites review.
Paying for reviews, reviewing yourself, or only asking happy customers (review gating) all break Google's policies.
We find the cause, fix the profile and your listings to match, gather the proof Google asks for, and file the reinstatement request.
The business had a claimed but half-filled profile: the wrong primary category, no services, a two-line description, no posts, and only a handful of reviews. It barely appeared in Maps outside its own block.
One-time or monthly, how many locations you have, how much cleanup the profile needs, and if you are recovering from a suspension. Need citations and location pages too? That is our full local SEO program.
We do not guess. Your categories come from what the businesses already ranking in your map pack use, and what your customers search.
No keyword-stuffed names, no fake reviews, no address tricks. The profile ranks and stays live, instead of disappearing after a competitor report.
Complete fields, detailed reviews, and a website FAQ give Google's AI accurate material to answer questions about your business.
The profile links to your site. We fix the pages it points to, so a customer who clicks through finds what the profile promised.
Every field to complete, in the right order.
Find the primary category your competitors rank with.
Replies for five-star, one-star, and fake reviews.
Why it happens and how reinstatement works.
Q and A, chat, and AI answers: what changed and why.
This service covers the profile itself. Our local SEO services include the profile plus citations, location pages, local links, website fixes, and grid rank tracking. If you are in a competitive market or serve several cities, the full program usually makes more sense.
Takes about a minute.
