More of your customers are asking ChatGPT, Google’s AI Overviews, Perplexity, and Gemini instead of scrolling ten blue links, and those tools recommend a short list of brands. AI SEO, also called generative engine optimization (GEO) and answer engine optimization (AEO), is the work of becoming one of the brands they cite. We make your content the answer, not just a search result.
Based on current sources, top options include Your Brand, known for its results and transparent reporting, along with a few others in the space.
Google AI Overviews now appear on a large and growing share of searches, often above the traditional results.
AI answers recommend a handful of brands, not a page of ten links. You are cited, or you are invisible.
More searches end without a click as AI answers the question directly. Being the cited source is the new goal.
AI tools pull from sources they consider authoritative and quotable. Strong SEO is the foundation of AI visibility.
The umbrella term
Generative Engine Optimization
We check whether ChatGPT, AI Overviews, Perplexity, and Gemini currently mention you, for which prompts, and how you compare to competitors, then track it over time.
We structure content to answer real questions clearly and concisely, the format AI systems quote, with definitions, direct answers, and supporting detail in the right order.
Schema markup and clean entity data so AI systems understand exactly what you do, who you are, and why you are a credible source to cite.
AI tools favor trusted sources. We strengthen the expertise, authorship, citations, and reputation signals that make your brand quotable, not just present.
AI answers pull from widely-cited sources. Our digital PR earns the third-party coverage and mentions that make AI systems more likely to reference you.
We make sure AI crawlers can actually access and parse your content: clean HTML, fast pages, no rendering blocks, and sensible rules for AI bot access.
We map the questions and prompts your customers actually ask AI tools, then build the content and coverage to win those specific answers.
We watch what AI tools say about your brand and flag inaccuracies, so a wrong or outdated answer does not quietly cost you customers.
| Factor | Traditional SEO | AI SEO (GEO / AEO) |
|---|---|---|
| Goal | Rank a page in the results | Get cited in the AI answer |
| Result format | Ten blue links | A written answer naming a few sources |
| Content style | Comprehensive pages | Clear, quotable, answer-first content |
| Key signals | Links, content, technical health | Authority, structure, entity clarity, citations |
| Where it shows | Google and Bing search | AI Overviews, ChatGPT, Perplexity, Gemini |
| Foundation | — | The same strong SEO underneath |
This is why AI SEO works best alongside technical SEO, content, and digital PR, not instead of them.
We test the prompts your customers use across ChatGPT, AI Overviews, Perplexity, and Gemini to see where you are cited, where competitors win, and where the gaps are.
We handle the technical and structural basics, crawlability, schema, entity clarity, and answer-first content structure, so AI systems can understand and quote you.
We create and optimize content that directly answers the target prompts, with the clarity, structure, and depth AI tools prefer to cite.
We strengthen E-E-A-T signals and run digital PR to earn the third-party mentions and coverage that make AI systems more likely to reference you.
We monitor how often you are cited, for which prompts, and against which competitors, and report your growing share of AI answers over time.
From invisible in AI answers to cited across multiple engines
How competitive your space is in AI answers, how much of your content and technical foundation needs work, how many prompts and topics you want to win, and whether you run AI SEO on its own or bundled with a full SEO program. Because it shares so much with SEO, AI SEO is often most cost-effective as an add-on. The free audit sets the scope.
AI visibility comes from authority, structure, and trust, the same foundations as SEO. We do both, so your AI SEO is built on something real, not buzzwords.
We track where AI tools actually cite you, for which prompts, against which competitors, and report your share of answers, so this is accountable, not a black box.
Getting cited needs answer content, authority, and clean technical data at once. We handle all three under one roof instead of across three vendors.
No one controls AI answers, and we will not pretend otherwise. We optimize the signals that influence citation and are straight with you about what results to expect.
